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Email Marketing Statistics Have Been Upgraded!

October 18, 20232 min read


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Enhanced Email Campaign Statistics: Making Data More Powerful

We're excited to bring you a quick update that's sure to enhance your email marketing experience. This update focuses on statistics within your email campaigns, making them more robust and insightful. Dive into the details of this exciting improvement!

A Deeper Look at Campaign Statistics To access these enhanced statistics, head to the Marketing tab and click on Emails. Here's what's new and improved:

  1. Campaign Insights: When you open a campaign and click the "Actions" button, you'll now find an option labeled "Statistics."

  2. Comprehensive Data: Inside the Statistics section, you'll discover a wealth of information:

    • Number Attempted: This shows the total number of recipients targeted by your campaign.

    • Number Successfully Sent: Get a clear view of how many emails were sent successfully.

    • Number Skipped: Identify the emails that didn't go out and understand why.

  3. Drill-Down Functionality: The beauty of this update is the ability to drill down into these statistics for deeper insights. Let's look at two specific scenarios:

    • Successful Deliveries: Clicking on "Number Successfully Sent" opens a window displaying the success rate. You'll see the percentage of successful deliveries. If you prefer to see the exact numbers, a simple toggle switch lets you switch between percentages and numbers.

    • Error Analysis: For skipped emails, you can click on "Skipped" to reveal the reasons behind the skips. This invaluable information includes details such as invalid email addresses or contacts with their emails set to "Do Not Disturb" (DND).

Why It Matters Having access to comprehensive email campaign statistics is crucial for optimizing your marketing efforts. With these enhancements, you can:

  • Gain a clear understanding of the overall effectiveness of your campaigns.

  • Identify specific issues or bottlenecks that may be hindering your success.

  • Make data-driven decisions to improve your future email campaigns.

Conclusion The updated email campaign statistics provide you with a deeper, more comprehensive view of your email marketing performance. Whether you're a seasoned email marketer or just getting started, this improvement is designed to help you make informed decisions, optimize your campaigns, and ultimately achieve better results.

We hope you find this update valuable and that it empowers you to take your email marketing to the next level. Stay tuned for more exciting enhancements to come!

Warm regards,

The RDT Team


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