A+B Testing in the Email Builder

Originally Posted: February 18, 2023

Take your email marketing to the next level! The dev team has just released an exciting update to the email builder in your system. You can now set up A/B testing for your emails!

A/B testing, also known as split testing, allows you to create two versions of your email with different subject lines or content. This feature enables you to test which version performs better, and then choose the one that generates more engagement and conversions.

To access this feature, simply open up a campaign in your system, select A/B testing, and toggle it on. You can then customize the variations of your email, whether it's the subject line, content, or both. With this update, you can easily customize and test various templates and formats to choose the one that works best for you and your business.

That's all for now, but be sure to stay tuned for more updates from the dev team. With these new features, your email marketing efforts are sure to take off!

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